Going the Extra Mile (or the extra ten feet)

Freshman Fund had a great segment on ABC last night. I’ll post the details as soon as we have a digital copy. Looks like we’ll have no shortage of sources for the clip thanks to the many emails we’ve received offering to send it to us.

Here’s a clipping service pitch that just landed in our inbox:

Hello:

My name is [retracted] and I represent [retracted] in New York.
There was a segment that aired on the WABC Eyewitness News last night that featured Mr. Jason Olim from your organization.
Please let me know if you would like to order this segment.

Download-$160. Clip is there to you within a few hours or ordering.
DVD is $150 plus messenger and a CD is $150 plus messenger.

I would need a credit card for a first time order.

If you have any questions or would like to order this segment please contact me.

Thanks.

[retracted]

Let me get this straight: Someone took the time to watch our clip and track down our company email address with the hope of making a sale. This is their business. Is the above email really all they could muster? C’mon!

Posted by Chris at 3:13 pm on October 15th, 2008.
Categories: projects, start-up.

One comment.

  1. I have a clipping service and a broadcast monitoring service providing tv news clips and transcript reports with demographic info too. I can provide the same clips for almost half the cost. But the real message here, is that cold-call-blind-emails do NOT work. A quick phone could have done only marginally better but not much. This looks like a boiler plate or even automated fishing pitch. The truth for me is that it is simply not worth the time and effort to track down a blind pitch. Magnolia is a family business started 70 years ago. We pride ourself on customer service, not the ability to woo client out of the woodwork with false claims. The best compliment is a referral . I dont’t promise what I can not deliver. We can send samples and
    preview the clip before you buy. I f you still need a clip give us a call to talk to me.

    Dred Porter Jr.
    601-856-0911 work
    601-946-1207 cell

    http://www.magnoliaclips.com

    click on the portal link and check out our product

    Posted by Dred Porter on October 15th, 2008.

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